Screen Shot 2015-08-21 at 2.11.27 AM.png
       
     
 Detail of Holiday Card Series for Freeman XP : "Transparent Dahlia" by Lena Wollf
       
     
 Holiday Card Series for FreemanXP. Created an experiential offering of multiple inspirational postcards as a replacement for a Holiday Card. The audience can "spread the cheer" to reinforce interaction and social movement to support Freeman's Positioning of "social engagement to inspire audiences into action." Art by Lena Wollf and Bolonat font by Lee Iley
       
     
Screen Shot 2015-08-21 at 4.19.18 AM.png
       
     
Screen Shot 2017-07-16 at 6.41.32 PM.png
       
     
Screen Shot 2017-07-16 at 6.41.57 PM.png
       
     
 Excerpts from a global pitch for Citi to improve internal corporate morale.  This campaign encourages renewal, release and escapism through imagery and relevant employee programs. In this campaign, “Let’s go” becomes a rallying cry and an invitation to enjoy the benefits of being in sync with nature and the Citi team. Copywriter: DeMane Davis for Fleischman Hillard
       
     
Screen Shot 2017-07-16 at 6.43.00 PM.png
       
     
Screen Shot 2017-07-16 at 7.37.44 PM.png
       
     
Screen Shot 2015-08-21 at 1.47.55 PM.png
       
     
Screen Shot 2017-07-16 at 6.43.30 PM.png
       
     
Screen Shot 2015-08-21 at 5.09.27 AM.png
       
     
Screen Shot 2017-07-16 at 7.36.50 PM.png
       
     
 Double K brandmark for Kanan Kapila, whose approach to her yoga education, nutrition and birthing techniques are informed by yin yang, centeredness and Vastu.
       
     
 Holiday magazine insert designed for US customer. Visual narrative created comparing H. Stern jewelry with shapes that are "Carved from Nature." — H.Stern
       
     
joanna_Feldheim_mslo_reduced_img_28.jpg
       
     
joanna_Feldheim_mslo_reduced_img_34.jpg
       
     
joanna_Feldheim_mslo_reduced_img_31.jpg
       
     
Screen Shot 2017-07-12 at 11.14.51 PM.png
       
     
Screen Shot 2017-07-12 at 11.14.58 PM.png
       
     
Screen Shot 2017-07-12 at 11.15.14 PM.png
       
     
Screen Shot 2017-07-12 at 11.15.22 PM.png
       
     
Screen Shot 2017-07-12 at 11.15.46 PM.png
       
     
Screen Shot 2017-07-12 at 11.15.36 PM.png
       
     
Screen Shot 2017-07-12 at 11.15.53 PM.png
       
     
Screen Shot 2017-07-12 at 11.16.01 PM.png
       
     
 Gemstone event for H. Stern, featuring a rare Paraiba Tourmalene ring. Naming and event concept, advertising and website to draw clients to store. Photographer: David Sawyer, Retouched by Box Studios   
       
     
Screen Shot 2017-07-12 at 9.36.50 PM.png
       
     
Screen Shot 2017-07-12 at 9.37.11 PM.png
       
     
 TAG Heuer Billboard in Chelsea, NYC
       
     
 TAGt Heuer Chronograph consumer brochure. Photographer: David Sawyer
       
     
 Chelsea Artwalk Event created by TAG Heuer. Event involved a billboard, street banners, program guide and schedule and a Kirium watch brochure. Featured opening of Herb Ritts' photos of athletes in the nude wearing TAG's newly launched Kirium watch.
       
     
 Chelsea Artwalk brochure and guide
       
     
Screen Shot 2017-07-16 at 6.25.47 PM.png
       
     
 “Champions In Form" brochure won a Brodock Best of Design Award.
       
     
 Quarterly Newsletter created for TAG Heuer to inform employees of accomplishments and future events.
       
     
 Advertising, print and promotions for Bulthaup's presence in the U.S.
       
     
Screen Shot 2017-07-12 at 10.18.14 PM.png
       
     
Screen Shot 2017-07-12 at 10.18.23 PM.png
       
     
Screen Shot 2017-07-12 at 9.40.51 PM.png
       
     
 Method "Paper" created for Fleishman Hillard to be a platform of communication as the leader in Public Relations and formatted as an AD and a Newsprint Mailer/Promotional piece.
       
     
       
     
Anita_kassel_Card_back.jpg
       
     
KASSEL_LOGO_PH3fin2-copy3233-copy-1.jpg
       
     
 Cover of brochure for Chaumet's introduction into the US market.
       
     
 Branding re-design for Todd Avery Lenahan. This is one of seven logo treatments presented in an accordian book while consulting at Slover+Company.
       
     
TODDph1_pdf_Page_03.jpg
       
     
TODDph1_pdf_Page_04.jpg
       
     
 Logo and supportive content and home page for The Little Reporting Company, inspired by old signage from NYC subways.
       
     
Screen Shot 2015-08-21 at 2.29.11 PM.png
       
     
Screen Shot 2015-08-21 at 2.29.22 PM.png
       
     
Screen Shot 2015-08-21 at 2.27.55 PM.png
       
     
 Re-branding and website for Frank Delle Donne.
       
     
delledonne3.jpg
       
     
Screen Shot 2015-08-31 at 10.57.03 PM.png
       
     
Screen Shot 2015-08-31 at 11.00.41 PM.png
       
     
*FRANK_D_site_fin_meet_fin_portrait_out.jpg
       
     
 Always Button international packaging for Coca Cola
       
     
 History Pack for Olympics
       
     
 History Packaging for Coca Cola
       
     
 Illy Café Pack 
       
     
 Hang Tags for Maidenform
       
     
Screen Shot 2017-07-12 at 2.23.22 PM.png
       
     
 Concept, naming, positioning, branding for "Ben and the Life of Boys" brand.
       
     
Screen Shot 2017-07-12 at 2.23.52 PM.png
       
     
Screen Shot 2017-07-16 at 6.27.09 PM.png
       
     
Screen Shot 2017-07-16 at 6.26.42 PM.png
       
     
Screen Shot 2017-07-12 at 2.24.45 PM.png
       
     
Screen Shot 2017-07-13 at 7.23.32 AM.png
       
     
Screen Shot 2017-07-13 at 7.23.15 AM.png
       
     
 Product development, kickstarter and launch of an eco yoga mat.
       
     
Screen Shot 2017-07-07 at 4.07.37 PM.png
       
     
Screen Shot 2017-07-07 at 4.07.26 PM.png
       
     
Screen Shot 2017-07-07 at 4.07.46 PM.png
       
     
 Website for a substance abuse clinic in The Hamptons and Mexico.
       
     
Screen Shot 2017-07-12 at 10.18.43 PM.png
       
     
Screen Shot 2017-07-12 at 10.19.02 PM.png
       
     
Screen Shot 2017-07-12 at 10.19.19 PM.png
       
     
Screen Shot 2017-07-12 at 10.19.11 PM.png
       
     
Screen Shot 2017-07-12 at 10.19.28 PM.png
       
     
 Hoilday Digital Catalog for Prepara Pollen Design
       
     
Screen Shot 2017-07-12 at 2.51.40 PM.png
       
     
Screen Shot 2017-07-12 at 2.51.48 PM.png
       
     
Screen Shot 2017-07-12 at 2.51.56 PM.png
       
     
Screen Shot 2017-07-12 at 2.52.14 PM.png
       
     
Screen Shot 2017-07-12 at 2.52.04 PM.png
       
     
Screen Shot 2017-07-12 at 2.52.21 PM.png
       
     
Screen Shot 2017-07-12 at 2.52.32 PM.png
       
     
 Two expressions of one idea: That fruits and vegetables have a direct effect on one's health and well-being; targeted to health and beauty conscious women. Jersey Fresh pitch for TAFT
       
     
JF_jerseyfresh_ph2a-10.png
       
     
JF_jerseyfresh_ph2a-14.png
       
     
JF_jerseyfresh_ph2a-08.png
       
     
JF_jerseyfresh_ph2a-12.png
       
     
 Advertising for New Jersey Tourism for TAFT. 
       
     
Screen Shot 2017-07-13 at 7.37.42 AM.png
       
     
Screen Shot 2017-07-13 at 7.37.52 AM.png
       
     
Screen Shot 2017-07-13 at 7.37.04 AM.png
       
     
Screen Shot 2017-07-13 at 7.36.47 AM.png
       
     
 Phase One Logo Study and two spreads of a Business Coaching Brand for Pete TAFT. Blue dot won.
       
     
Screen Shot 2017-07-13 at 7.34.43 AM.png
       
     
Screen Shot 2017-07-13 at 7.34.51 AM.png
       
     
Screen Shot 2017-07-13 at 7.35.23 AM.png
       
     
Screen Shot 2015-08-21 at 1.10.02 PM.png
       
     
Screen Shot 2015-08-21 at 1.09.51 PM.png
       
     
 Lincoln Center Hedge Fund Gala featuring Jon Stewart.
       
     
Screen Shot 2017-07-16 at 6.29.54 PM.png
       
     
Screen Shot 2015-08-21 at 2.11.27 AM.png
       
     
 Detail of Holiday Card Series for Freeman XP : "Transparent Dahlia" by Lena Wollf
       
     

Detail of Holiday Card Series for Freeman XP : "Transparent Dahlia" by Lena Wollf

 Holiday Card Series for FreemanXP. Created an experiential offering of multiple inspirational postcards as a replacement for a Holiday Card. The audience can "spread the cheer" to reinforce interaction and social movement to support Freeman's Positioning of "social engagement to inspire audiences into action." Art by Lena Wollf and Bolonat font by Lee Iley
       
     

Holiday Card Series for FreemanXP. Created an experiential offering of multiple inspirational postcards as a replacement for a Holiday Card. The audience can "spread the cheer" to reinforce interaction and social movement to support Freeman's Positioning of "social engagement to inspire audiences into action." Art by Lena Wollf and Bolonat font by Lee Iley

Screen Shot 2015-08-21 at 4.19.18 AM.png
       
     
Screen Shot 2017-07-16 at 6.41.32 PM.png
       
     
Screen Shot 2017-07-16 at 6.41.57 PM.png
       
     
 Excerpts from a global pitch for Citi to improve internal corporate morale.  This campaign encourages renewal, release and escapism through imagery and relevant employee programs. In this campaign, “Let’s go” becomes a rallying cry and an invitation to enjoy the benefits of being in sync with nature and the Citi team. Copywriter: DeMane Davis for Fleischman Hillard
       
     

Excerpts from a global pitch for Citi to improve internal corporate morale.

This campaign encourages renewal, release and escapism through imagery and relevant employee programs. In this campaign, “Let’s go” becomes a rallying cry and an invitation to enjoy the benefits of being in sync with nature and the Citi team. Copywriter: DeMane Davis for Fleischman Hillard

Screen Shot 2017-07-16 at 6.43.00 PM.png
       
     
Screen Shot 2017-07-16 at 7.37.44 PM.png
       
     
Screen Shot 2015-08-21 at 1.47.55 PM.png
       
     
Screen Shot 2017-07-16 at 6.43.30 PM.png
       
     
Screen Shot 2015-08-21 at 5.09.27 AM.png
       
     
Screen Shot 2017-07-16 at 7.36.50 PM.png
       
     
 Double K brandmark for Kanan Kapila, whose approach to her yoga education, nutrition and birthing techniques are informed by yin yang, centeredness and Vastu.
       
     

Double K brandmark for Kanan Kapila, whose approach to her yoga education, nutrition and birthing techniques are informed by yin yang, centeredness and Vastu.

 Holiday magazine insert designed for US customer. Visual narrative created comparing H. Stern jewelry with shapes that are "Carved from Nature." — H.Stern
       
     

Holiday magazine insert designed for US customer. Visual narrative created comparing H. Stern jewelry with shapes that are "Carved from Nature." — H.Stern

joanna_Feldheim_mslo_reduced_img_28.jpg
       
     
joanna_Feldheim_mslo_reduced_img_34.jpg
       
     
joanna_Feldheim_mslo_reduced_img_31.jpg
       
     
Screen Shot 2017-07-12 at 11.14.51 PM.png
       
     
Screen Shot 2017-07-12 at 11.14.58 PM.png
       
     
Screen Shot 2017-07-12 at 11.15.14 PM.png
       
     
Screen Shot 2017-07-12 at 11.15.22 PM.png
       
     
Screen Shot 2017-07-12 at 11.15.46 PM.png
       
     
Screen Shot 2017-07-12 at 11.15.36 PM.png
       
     
Screen Shot 2017-07-12 at 11.15.53 PM.png
       
     
Screen Shot 2017-07-12 at 11.16.01 PM.png
       
     
 Gemstone event for H. Stern, featuring a rare Paraiba Tourmalene ring. Naming and event concept, advertising and website to draw clients to store. Photographer: David Sawyer, Retouched by Box Studios   
       
     

Gemstone event for H. Stern, featuring a rare Paraiba Tourmalene ring. Naming and event concept, advertising and website to draw clients to store. Photographer: David Sawyer, Retouched by Box Studios

 

Screen Shot 2017-07-12 at 9.36.50 PM.png
       
     
Screen Shot 2017-07-12 at 9.37.11 PM.png
       
     
 TAG Heuer Billboard in Chelsea, NYC
       
     

TAG Heuer Billboard in Chelsea, NYC

 TAGt Heuer Chronograph consumer brochure. Photographer: David Sawyer
       
     

TAGt Heuer Chronograph consumer brochure. Photographer: David Sawyer

 Chelsea Artwalk Event created by TAG Heuer. Event involved a billboard, street banners, program guide and schedule and a Kirium watch brochure. Featured opening of Herb Ritts' photos of athletes in the nude wearing TAG's newly launched Kirium watch.
       
     

Chelsea Artwalk Event created by TAG Heuer. Event involved a billboard, street banners, program guide and schedule and a Kirium watch brochure. Featured opening of Herb Ritts' photos of athletes in the nude wearing TAG's newly launched Kirium watch.

 Chelsea Artwalk brochure and guide
       
     

Chelsea Artwalk brochure and guide

Screen Shot 2017-07-16 at 6.25.47 PM.png
       
     
 “Champions In Form" brochure won a Brodock Best of Design Award.
       
     

“Champions In Form" brochure won a Brodock Best of Design Award.

 Quarterly Newsletter created for TAG Heuer to inform employees of accomplishments and future events.
       
     

Quarterly Newsletter created for TAG Heuer to inform employees of accomplishments and future events.

 Advertising, print and promotions for Bulthaup's presence in the U.S.
       
     

Advertising, print and promotions for Bulthaup's presence in the U.S.

Screen Shot 2017-07-12 at 10.18.14 PM.png
       
     
Screen Shot 2017-07-12 at 10.18.23 PM.png
       
     
Screen Shot 2017-07-12 at 9.40.51 PM.png
       
     
 Method "Paper" created for Fleishman Hillard to be a platform of communication as the leader in Public Relations and formatted as an AD and a Newsprint Mailer/Promotional piece.
       
     

Method "Paper" created for Fleishman Hillard to be a platform of communication as the leader in Public Relations and formatted as an AD and a Newsprint Mailer/Promotional piece.

       
     

New Identity for Interior Designer Anita Kassel. Broad Stroke "K" symbol created to speak to her striking and dramatic style. Triple thick Luxe Cranes paper with Pink edges on square card printed by Moo.

Anita_kassel_Card_back.jpg
       
     
KASSEL_LOGO_PH3fin2-copy3233-copy-1.jpg
       
     
 Cover of brochure for Chaumet's introduction into the US market.
       
     

Cover of brochure for Chaumet's introduction into the US market.

 Branding re-design for Todd Avery Lenahan. This is one of seven logo treatments presented in an accordian book while consulting at Slover+Company.
       
     

Branding re-design for Todd Avery Lenahan. This is one of seven logo treatments presented in an accordian book while consulting at Slover+Company.

TODDph1_pdf_Page_03.jpg
       
     
TODDph1_pdf_Page_04.jpg
       
     
 Logo and supportive content and home page for The Little Reporting Company, inspired by old signage from NYC subways.
       
     

Logo and supportive content and home page for The Little Reporting Company, inspired by old signage from NYC subways.

Screen Shot 2015-08-21 at 2.29.11 PM.png
       
     
Screen Shot 2015-08-21 at 2.29.22 PM.png
       
     
Screen Shot 2015-08-21 at 2.27.55 PM.png
       
     
 Re-branding and website for Frank Delle Donne.
       
     

Re-branding and website for Frank Delle Donne.

delledonne3.jpg
       
     
Screen Shot 2015-08-31 at 10.57.03 PM.png
       
     
Screen Shot 2015-08-31 at 11.00.41 PM.png
       
     
*FRANK_D_site_fin_meet_fin_portrait_out.jpg
       
     
 Always Button international packaging for Coca Cola
       
     

Always Button international packaging for Coca Cola

 History Pack for Olympics
       
     

History Pack for Olympics

 History Packaging for Coca Cola
       
     

History Packaging for Coca Cola

 Illy Café Pack 
       
     

Illy Café Pack 

 Hang Tags for Maidenform
       
     

Hang Tags for Maidenform

Screen Shot 2017-07-12 at 2.23.22 PM.png
       
     
 Concept, naming, positioning, branding for "Ben and the Life of Boys" brand.
       
     

Concept, naming, positioning, branding for "Ben and the Life of Boys" brand.

Screen Shot 2017-07-12 at 2.23.52 PM.png
       
     
Screen Shot 2017-07-16 at 6.27.09 PM.png
       
     
Screen Shot 2017-07-16 at 6.26.42 PM.png
       
     
Screen Shot 2017-07-12 at 2.24.45 PM.png
       
     
Screen Shot 2017-07-13 at 7.23.32 AM.png
       
     
Screen Shot 2017-07-13 at 7.23.15 AM.png
       
     
 Product development, kickstarter and launch of an eco yoga mat.
       
     

Product development, kickstarter and launch of an eco yoga mat.

Screen Shot 2017-07-07 at 4.07.37 PM.png
       
     
Screen Shot 2017-07-07 at 4.07.26 PM.png
       
     
Screen Shot 2017-07-07 at 4.07.46 PM.png
       
     
 Website for a substance abuse clinic in The Hamptons and Mexico.
       
     

Website for a substance abuse clinic in The Hamptons and Mexico.

Screen Shot 2017-07-12 at 10.18.43 PM.png
       
     
Screen Shot 2017-07-12 at 10.19.02 PM.png
       
     
Screen Shot 2017-07-12 at 10.19.19 PM.png
       
     
Screen Shot 2017-07-12 at 10.19.11 PM.png
       
     
Screen Shot 2017-07-12 at 10.19.28 PM.png
       
     
 Hoilday Digital Catalog for Prepara Pollen Design
       
     

Hoilday Digital Catalog for Prepara Pollen Design

Screen Shot 2017-07-12 at 2.51.40 PM.png
       
     
Screen Shot 2017-07-12 at 2.51.48 PM.png
       
     
Screen Shot 2017-07-12 at 2.51.56 PM.png
       
     
Screen Shot 2017-07-12 at 2.52.14 PM.png
       
     
Screen Shot 2017-07-12 at 2.52.04 PM.png
       
     
Screen Shot 2017-07-12 at 2.52.21 PM.png
       
     
Screen Shot 2017-07-12 at 2.52.32 PM.png
       
     
 Two expressions of one idea: That fruits and vegetables have a direct effect on one's health and well-being; targeted to health and beauty conscious women. Jersey Fresh pitch for TAFT
       
     

Two expressions of one idea: That fruits and vegetables have a direct effect on one's health and well-being; targeted to health and beauty conscious women. Jersey Fresh pitch for TAFT

JF_jerseyfresh_ph2a-10.png
       
     
JF_jerseyfresh_ph2a-14.png
       
     
JF_jerseyfresh_ph2a-08.png
       
     
JF_jerseyfresh_ph2a-12.png
       
     
 Advertising for New Jersey Tourism for TAFT. 
       
     

Advertising for New Jersey Tourism for TAFT. 

Screen Shot 2017-07-13 at 7.37.42 AM.png
       
     
Screen Shot 2017-07-13 at 7.37.52 AM.png
       
     
Screen Shot 2017-07-13 at 7.37.04 AM.png
       
     
Screen Shot 2017-07-13 at 7.36.47 AM.png
       
     
 Phase One Logo Study and two spreads of a Business Coaching Brand for Pete TAFT. Blue dot won.
       
     

Phase One Logo Study and two spreads of a Business Coaching Brand for Pete TAFT. Blue dot won.

Screen Shot 2017-07-13 at 7.34.43 AM.png
       
     
Screen Shot 2017-07-13 at 7.34.51 AM.png
       
     
Screen Shot 2017-07-13 at 7.35.23 AM.png
       
     
Screen Shot 2015-08-21 at 1.10.02 PM.png
       
     
Screen Shot 2015-08-21 at 1.09.51 PM.png
       
     
 Lincoln Center Hedge Fund Gala featuring Jon Stewart.
       
     

Lincoln Center Hedge Fund Gala featuring Jon Stewart.

Screen Shot 2017-07-16 at 6.29.54 PM.png