The integration of nature with functional objects. Sourcing, styling and photography: Joanna Feldheim
       
     
       
     
 Todd Avery Lenahan, a renowned interior designer of hotels and spas in Las Vegas was re-branding and re-positioning his name with business opportunities in the hotel spa, and bed & bath industry. By extracting key attributes from the brief, I created positioning boards to claim his power spot under his own label, use as a springboard for new branding and carve out new territory for a new product lines in various categories.  Created while consulting at Slover+Company
       
     
 Interior test shoot with West Elm product. Photographed by Joanna Feldheim